AI Insights · Timothy · April 2021
Top 5 Film & Television Apps in Latin America: Q1 2021 Performance
Explore the Q1 2021 performance trends of the leading Film & Television apps in Latin America, with a focus on downloads and active users. Insights provided by Sensor Tower.
In the first quarter of 2021, the Film & Television category saw significant user interaction across Latin America on the unified platform. Data provided by Sensor Tower reveals the performance of the top 5 applications in this engaging entertainment sector.
Disney+ witnessed a decrease in downloads from 3 million in the last week of December to 1 million by the end of March. Weekly active users also saw a downward trend, starting at 13 million in December and dipping to 11 million in March. However, revenue peaked at nearly 1 million in the week of March 22nd.
Globoplay: Novelas, séries e + had a notable spike in revenue, reaching over 600 thousand in the last week of January. Downloads surged to 700 thousand in the same period, with active users reaching a high of 12 million in February before settling at 12 million by March end.
Netflix maintained a steady revenue stream around 200 thousand per week, with slight fluctuations. Downloads hovered around 1 million weekly, while active users showed a gradual decrease from 76 million in December to 73 million by the end of March.
HBO GO ® experienced a stable revenue pattern, with a peak at nearly 200 thousand in the weeks of January 11th and March 22nd. Downloads saw a high of 240 thousand in mid-March, and active users climbed to 840 thousand in the same period.
Crunchyroll showed an upward trend in revenue, reaching nearly 200 thousand in early March. Downloads started at 400 thousand in December and increased to 280 thousand by March end. Active users rose to over 2.5 million in late January, maintaining above 2 million throughout the quarter.
For more detailed insights on the performance of these applications and others in the Film & Television category, visit Sensor Tower. The provided data underscores the dynamic nature of app usage and monetization in Latin America's digital entertainment landscape.